Brand identity
Logo suite, colour palette, typography and the rules that hold them together, in a guide your team can actually follow.
Design people remember.
Low-quality, fully AI-generated assets are killing audience trust. Human-led, AI-assisted strategic content design helps you share your message without compromising authenticity and creativity.
Creative that earns the click.
The feed is full. Most of it looks the same.
Templates, stock photos and one-click AI images have made it effortless to publish something, and almost impossible to be recognised for it. When everything looks generic, people scroll past the brand as well as the post.
Your brand changes with whoever made the last post
One font on Instagram, another colour on the flyer, a third logo in the email footer. Nobody decided that; it happened one deadline at a time.
It looks fine and says nothing
Clean enough to post, generic enough to belong to anyone. Fine does not stop a thumb, and it never builds the recognition that makes the next post easier.
Every new asset starts from scratch
With no templates and no rules, each post, poster and slide is designed from nothing: slower, dearer and a little less consistent every time.
Every mark starts as geometry.
Then the voice: typography.
Colour, chosen on purpose.
We start with proportion, not effects: a grid, a few simple shapes and the idea they have to carry.
Simple forms are the ones people remember, and the ones that still work at the size of an app icon.
Type carries your tone before anyone reads a word. We choose it, set it and space it deliberately.
Weights, sizes and spacing become rules, so every headline and caption sounds like you.
A palette built for meaning and contrast, checked on screen and in print.
Primary, supporting and neutral colours, each with a job to do.
One identity, designed to work everywhere.
Not a logo and good luck. A visual system (the mark, the type, the colour and the templates) that your team can keep using long after we hand it over.
Social media graphics
Post, carousel and story templates built on the identity, so every update looks like it came from the same brand, because it did.
Campaign & ad creatives
Launches, appeals and seasonal campaigns designed as one set, then resized for every placement without losing the idea.
Print & packaging
Business cards, flyers, signage, labels and packaging, prepared for the printer with the right bleed, colour and finish.
Presentations & documents
Pitch decks, reports and proposals set in your brand, with master slides and templates you can keep building on.
Illustration & iconography
An icon set and an illustration style that say what stock images cannot, drawn to match the rest of the system.
From brief to brand system.
A full identity usually takes around six weeks. Smaller pieces, like a set of social templates, take a fraction of that.
Brief & discovery Week 1
Your audience, your values, your competitors and what the brand has to say. We agree the direction in writing before anything is drawn.
Concepts Weeks 2–3
Distinct routes, each shown on real applications rather than a logo floating on a white page, so you choose with the full picture.
Design & refine Weeks 4–5
The chosen route becomes a full system: mark, type, colour and layouts, refined with you in agreed rounds.
Handover Week 6
Final files in every format, templates your team can edit and a guide that explains the rules, with a walkthrough so nothing is guesswork.
What you walk away with.
- Three logos and five fonts one identity, used the same way everywhere
- Designing every post from nothing templates your team fills in
- Generic stock and one-click AI images visuals only your brand could own
- Guessing how the logo should look a guide that answers it
- Print files that come back wrong artwork prepared for the printer
This is for you if
- You are launching, or your brand has outgrown its first logo
- Your team publishes often and needs templates that keep it consistent
- You want design made by people, with AI only where it genuinely helps
This is not for you if
- You need a logo by Friday and nothing else
- You want a brand generated entirely by AI
- The work would promote anything on our refusal list
Questions, answered.
Who do you design for?
Muslim-led and ethical businesses, masjids, charities and values-led organisations across Europe, North America and beyond: anyone who wants design that reflects their values.
Do you use AI to design?
As a tool, not as the designer. AI can speed up research, variations and resizing; every concept, decision and final file is made and checked by a person. We do not hand over brands generated entirely by AI.
Can you work with our existing logo?
Yes. Often the right move is to refine what you have and build the missing system around it (colour, type, templates) rather than start again.
What files will we receive?
Your logo in vector and web formats (SVG, PDF and PNG), colour values for print and screen, the fonts or where to licence them, editable templates in the tool your team uses, and a brand guide.
Do you design for print as well as digital?
Yes: business cards, flyers, signage, labels and packaging. We prepare print-ready artwork with the right bleed and colour profile.
How much does graphic design cost?
It depends on the scope: a set of social templates is a small job, a full identity with guidelines a larger one. Every project is scoped and priced after a free clarity call, so you know the cost before anything starts.
- Starring
- Your brand
- Designed by
- WAHEED
- Direction
- You, with us
- Craft
- Human-led, AI-assisted
Your brand, in its best light.
Tell us what you are building. In a free clarity call we look at where your visuals are today and what would make the biggest difference first.
Book a free clarity call01 Title